Chosen design philosophy
The concepts commit to a Modern Sports Editorial direction, borrowing the layered, floating, less blocky feel from your references while keeping the structure practical for ecommerce automation and Omnisend handoff.
Design principles used
- Floating trust and offer panels
- Diagonal movement and editorial pacing
- Stronger type contrast with Montserrat and Open Sans
- Remote website imagery instead of placeholder art
Important note
The attached strategy brief references Highmark Cricket while the supplied website is Pro Football Group. These concepts therefore focus on the visual direction and sequence structure, with customer-facing sample copy that can be finalised once brand alignment is confirmed.
Abandoned Cart 01
Gentle Reminder
A lighter first touch that introduces the editorial direction with layered product imagery, floating trust panels, and a softer gold-led CTA. It is designed to recover attention without feeling pushy.
What this concept is doing
- Reassure the shopper that the product is still ready in their cart.
- Introduce social proof and benefit-led copy without discounting too early.
- Push the sizing guide or demo as the first low-friction conversion step.
Abandoned Cart 02
Value + Reassurance
The second concept removes friction through testimonial layering, clearer educational hierarchy, and a more composed premium layout that answers the practical questions before asking for the order again.
What this concept is doing
- Address sizing hesitation with a structured three-step guide.
- Build trust through parent voice and coach-style authority.
- Prepare the customer for the final conversion email without overloading urgency too soon.
Abandoned Cart 03
Discount Close
A more dramatic final push inspired by your premium reference designs. It uses depth, dark contrast, and a bolder red offer structure so the discount feels campaign-led instead of template-led.
What this concept is doing
- Present the offer code clearly and make the incentive unmistakable.
- Use urgency, countdown styling, and scarcity language without losing polish.
- Give the strongest CTA in the sequence while still keeping reassurance visible.